Hi, I’m Krystyna MacGibbon, a Product Designer specialising in user-centred digital products across B2C and B2B contexts.
About Me
I bring hands-on experience working in collaborative product environments, partnering with founders, leadership teams, researchers, developers, and cross-functional stakeholders to deliver meaningful digital solutions.
With a background designing for complex, data-driven sectors including biotech and life sciences, and a growing focus on fintech; I simplify complexity, support confident decision-making, and drive real user action through research-led design, information architecture, interaction design, and high-fidelity prototyping.
How I work
I start with learning from real users so I can define the problem clearly before designing solutions. I thrive in iterative processes that build from research to prototypes, usability testing, and actionable improvements using tools like Figma and Miro.
I value clarity and collaboration. I organise and facilitate constructive discussions that bring teams together, break down complexity, and keep projects moving forward. Across my work, I balance:
• User research & strategy
• Information architecture & interaction design
• Prototyping & usability validation
• Cross team communication and stakeholder alignment
Professional Experience
What drives me
I believe good design should empower people, not complicate their lives.
My professional journey, from improving healthcare workflows and learning platforms to leading user centred projects, has shown me that impactful design happens when empathy meets clarity and purpose.
Beyond the work
I’m constantly sharpening my skills and exploring ways to give back through engaging in community initiatives, as well as organising and hosting my own professional networking events programme!